SEO - White Hat Strategy

White Hat:

In Search Engine Optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. 

For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. 

Keywords, Keyword analysis and backlinking, link building are some of the White Hat strategies to improve link popularity and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

White Hat is the ethical strategy, technique and tactics which can be used to build an website to yield traffic to your website by getting higher organic ranking in search engine results. 

Also see "Black Hat"