Keyword Stuffing - Black Hat SEO Strategy

Keyword Stuffing:

Do you know what is keyword stuffing? -
"Keyword Stuffing" is a Black Hat SEO Strategy which is aggressively used by website developers in order to make it more relevant in search engines perspective as search engines look for maximum number of key words in a web page(this is the only way by which an search engines look for relavancy) .

This kind of strategy is highly unethical because of the validity of the web page is very less but it is expected to be more relevant for the search made by the users. When search engines find that these kind of Black Hat SEO strategy is used in a website, the search engines might decide to ban these websites in order to provide only the relevant webpages to the users and block these kind of websites from their search results.

Also see "White Hat"    "Black Hat"   "SEO"

Black Hat SEO

Black Hat:

In Search Engine Optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules.

Keystuffing, invisible text and doorway pages are some of the examples of Black Hat SEO techniques. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site.

Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just  spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice.

Also see "White Hat"

SEO - White Hat Strategy

White Hat:

In Search Engine Optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. 

For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. 

Keywords, Keyword analysis and backlinking, link building are some of the White Hat strategies to improve link popularity and writing content for human readers. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

White Hat is the ethical strategy, technique and tactics which can be used to build an website to yield traffic to your website by getting higher organic ranking in search engine results. 

Also see "Black Hat"

SEO - Search Engine Optimization

SEO is short form for Search Engine Optimization or Search Engine Optimizer. 

Search Engine Optimization (SEO) is a methodology of techniques, tactics, and strategies used to increase the amount of visitors (page views) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).

Example: Google, Bing, Yahoo and other search engines.

SEO makes sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Thus, using the right kind of SEO tactics, strategies and techniques is very important to make your website get caught in search engines.

Site ranks in a search is essential for getting more traffic towards your website as it is common practice for Internet users to not click through pages and pages of search results. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO is typically a set of "white hat(ethical practice)" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

Some experts use "Black hat" techniques to yield great amount of traffic but it is purely unethical and the website could be banned.

Also see "White Hat"         "Black Hat"