An AMBER Alert or a Child Abduction Emergency is a child abduction alert bulletin since 1996 in many countries around the world which is issued upon the suspected abduction of a child. AMBER is officially a backronym for "America's Missing: Broadcasting Emergency Response" but was originally named for Amber Hagerman, a 9-year-old child who was abducted and murdered in Arlington, Texas in 1996. Alternate alert names are used in Georgia, where it is called "Levi's Call" which is named after Levi Frady, in Hawaii, it is called as "Maile Amber Alert" named after Maile Gilbert and in Arkansas, it is called as "Morgan Nick Amber Alert" named after Morgan Chauntel Nick.
Levi, Maile and Morgan were all children who went missing in those U.S. states.
AMBER Alerts are distributed through internet radio, satellite radio, television stations, commercial radio stations, and cable TV by the EMS (Emergency Alert System) and NOAA Weather Radio where the alerts are termed as "Child Abduction Emergency" or "Amber Alerts". The alerts are also issued via e-mail, or through wireless device SMS text messages. AMBER Alert has also teamed up with Google and Facebook to relay information regarding an AMBER Alert.
People interested in subscribing to receive AMBER Alerts in their area via SMS messages can visit Wireless Amber Alerts, which are offered by law as free messages. The decision to declare an AMBER Alert is made by each police organization (in most cases, the state police or highway patrol) which investigates each of the abductions. Public information in an AMBER Alert usually consists of the name and description of the abductee, a description of the suspected abductor, and a description and license plate number of the abductor's vehicle, if available.
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